Market insights · Wisconsin
Wood County, WI: growth, migration and housing
Wood County has 74,060 residents, down 0.2% since 2020 (-0.3% in the last year). In 2022–2023, 1,820 households moved in and 1,776 moved out (+44 net), while a net $4.7M of income left. Median household income is $67,989, the median home $175,600 and median rent $856 a month.
In Wisconsin: 57th of 72 counties for 5-year population growth · 30th of 72 counties for net in-migration (per resident) · 49th of 72 counties for median household income · 63rd of 72 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Wood County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Portage County, WI | 271 | $12.4M |
| Marathon County, WI | 253 | $13.9M |
| Clark County, WI | 119 | $5.7M |
| Adams County, WI | 81 | $3.7M |
| Dane County, WI | 61 | $3.4M |
| Brown County, WI | 29 | $1.5M |
| Waushara County, WI | 29 | $1.1M |
| Milwaukee County, WI | 28 | $1.4M |
Where leavers went
Top counties by households leaving Wood County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Portage County, WI | 269 | $13.0M |
| Marathon County, WI | 249 | $14.9M |
| Clark County, WI | 80 | $3.1M |
| Adams County, WI | 79 | $5.3M |
| Dane County, WI | 77 | $4.0M |
| Eau Claire County, WI | 48 | $2.7M |
| La Crosse County, WI | 44 | $2.3M |
| Milwaukee County, WI | 36 | $1.5M |
BizyFi in Wood County
No companies in the BizyFi directory are based here yet. Search them on the company map (company names with a free account), or browse Wisconsin companies.
← All Wisconsin counties · National rankings
Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.