Market insights · Wisconsin
Portage County, WI: growth, migration and housing
Portage County has 71,943 residents, up 2.2% since 2020 (+0.3% in the last year). In 2022–2023, 1,846 households moved in and 1,793 moved out (+53 net), bringing in a net $12.1M of income. Median household income is $76,070, the median home $243,100 and median rent $940 a month.
In Wisconsin: 23rd of 72 counties for 5-year population growth · 26th of 72 counties for net in-migration (per resident) · 23rd of 72 counties for median household income · 25th of 72 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Portage County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Wood County, WI | 269 | $13.0M |
| Marathon County, WI | 194 | $9.3M |
| Waupaca County, WI | 103 | $6.5M |
| Dane County, WI | 85 | $7.7M |
| Waushara County, WI | 62 | $2.4M |
| Outagamie County, WI | 48 | $2.7M |
| Milwaukee County, WI | 47 | $2.3M |
| Brown County, WI | 40 | $1.5M |
Where leavers went
Top counties by households leaving Portage County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Wood County, WI | 271 | $12.4M |
| Marathon County, WI | 166 | $10.7M |
| Dane County, WI | 105 | $5.5M |
| Waupaca County, WI | 85 | $4.4M |
| Milwaukee County, WI | 59 | $2.2M |
| Outagamie County, WI | 57 | $2.4M |
| Brown County, WI | 49 | $1.7M |
| Winnebago County, WI | 47 | $2.5M |
BizyFi in Portage County
Fewer than 3 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse Wisconsin companies.
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.