Market insights · Wisconsin
Winnebago County, WI: growth, migration and housing
Winnebago County has 174,218 residents, up 1.4% since 2020 (+0.5% in the last year). In 2022–2023, 5,031 households moved in and 4,847 moved out (+184 net), while a net $4.1M of income left. Median household income is $74,925, the median home $225,800 and median rent $965 a month.
In Wisconsin: 34th of 72 counties for 5-year population growth · 17th of 72 counties for net in-migration (per resident) · 29th of 72 counties for median household income · 36th of 72 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Winnebago County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Outagamie County, WI | 1,392 | $80.1M |
| Fond du Lac County, WI | 382 | $21.5M |
| Calumet County, WI | 289 | $22.6M |
| Brown County, WI | 222 | $10.8M |
| Milwaukee County, WI | 172 | $9.1M |
| Waupaca County, WI | 132 | $7.0M |
| Dane County, WI | 129 | $6.5M |
| Green Lake County, WI | 99 | $5.5M |
Where leavers went
Top counties by households leaving Winnebago County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Outagamie County, WI | 1,380 | $81.0M |
| Calumet County, WI | 286 | $20.7M |
| Fond du Lac County, WI | 262 | $14.6M |
| Brown County, WI | 249 | $12.2M |
| Milwaukee County, WI | 199 | $8.2M |
| Waupaca County, WI | 177 | $10.3M |
| Dane County, WI | 170 | $10.0M |
| Waushara County, WI | 88 | $6.6M |
BizyFi in Winnebago County
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.