Market insights · Wisconsin
Lincoln County, WI: growth, migration and housing
Lincoln County has 28,403 residents, down 0.1% since 2020 (+0.0% in the last year). In 2022–2023, 750 households moved in and 632 moved out (+118 net), bringing in a net $9.6M of income. Median household income is $68,164, the median home $192,700 and median rent $755 a month.
In Wisconsin: 55th of 72 counties for 5-year population growth · 6th of 72 counties for net in-migration (per resident) · 47th of 72 counties for median household income · 58th of 72 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Lincoln County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Marathon County, WI | 198 | $10.5M |
| Oneida County, WI | 80 | $3.8M |
| Dane County, WI | 27 | $1.7M |
| Portage County, WI | 20 | $0.8M |
Where leavers went
Top counties by households leaving Lincoln County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Marathon County, WI | 187 | $9.8M |
| Oneida County, WI | 69 | $4.2M |
| Portage County, WI | 23 | $0.9M |
BizyFi in Lincoln County
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.