Market insights · Wisconsin
Price County, WI: growth, migration and housing
Price County has 13,988 residents, down 0.3% since 2020 (-0.9% in the last year). In 2022–2023, 388 households moved in and 396 moved out (-8 net), bringing in a net $2.5M of income. Median household income is $60,546, the median home $162,500 and median rent $786 a month.
In Wisconsin: 61st of 72 counties for 5-year population growth · 48th of 72 counties for net in-migration (per resident) · 69th of 72 counties for median household income · 69th of 72 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Price County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Marathon County, WI | 29 | $1.6M |
| Taylor County, WI | 29 | $1.3M |
Where leavers went
Top counties by households leaving Price County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Marathon County, WI | 30 | $1.3M |
| Taylor County, WI | 30 | $1.1M |
| Ashland County, WI | 22 | $1.0M |
| Dane County, WI | 21 | $0.9M |
BizyFi in Price County
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.