Market insights · Wisconsin

Oconto County, WI: growth, migration and housing

Oconto County has 40,195 residents, up 2.9% since 2020 (+0.5% in the last year). In 2022–2023, 1,012 households moved in and 972 moved out (+40 net), bringing in a net $28.8M of income. Median household income is $75,049, the median home $231,400 and median rent $791 a month.

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Population (2025)40,195

5-year growth+2.9%

1-year growth+0.5%

Net households moving in+40

Per 1,000 residents+1.0

Net income moving in+$28.8M

Median household income$75,049

Median home value$231,400

Median rent$791/mo

Rent as share of income13%

In Wisconsin: 15th of 72 counties for 5-year population growth · 18th of 72 counties for net in-migration (per resident) · 28th of 72 counties for median household income · 32nd of 72 counties for median home value.

Where new residents came from

Top counties by households (tax returns) moving to Oconto County, 2022–2023 (IRS).

From	Households (tax returns)	Their income (AGI)
Brown County, WI	398	$29.7M
Marinette County, WI	103	$5.1M
Shawano County, WI	59	$3.2M
Outagamie County, WI	45	$2.7M
Winnebago County, WI	24	$1.5M
Milwaukee County, WI	23	$1.4M

Where leavers went

Top counties by households leaving Oconto County, 2022–2023 (IRS).

To	Households (tax returns)	Their income (AGI)
Brown County, WI	354	$19.6M
Marinette County, WI	118	$5.6M
Shawano County, WI	72	$3.9M
Outagamie County, WI	52	$2.6M
Winnebago County, WI	28	$1.2M

BizyFi in Oconto County

Fewer than 3 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse Wisconsin companies.

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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.