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Market insights · Wisconsin

Iowa County, WI: growth, migration and housing

Iowa County has 23,951 residents, up 1.0% since 2020 (-0.1% in the last year). In 2022–2023, 582 households moved in and 582 moved out (0 net), bringing in a net $5.0M of income. Median household income is $82,182, the median home $265,000 and median rent $954 a month.

Population (2025)23,951
5-year growth+1.0%
1-year growth-0.1%
Net households moving in0
Per 1,000 residents0.0
Net income moving in+$5.0M
Median household income$82,182
Median home value$265,000
Median rent$954/mo
Rent as share of income14%

In Wisconsin: 40th of 72 counties for 5-year population growth · 42nd of 72 counties for net in-migration (per resident) · 13th of 72 counties for median household income · 17th of 72 counties for median home value.

Where new residents came from

Top counties by households (tax returns) moving to Iowa County, 2022–2023 (IRS).

FromHouseholds (tax returns)Their income (AGI)
Dane County, WI192$14.9M
Grant County, WI86$3.8M
Lafayette County, WI36$2.4M
Richland County, WI25$0.7M
Sauk County, WI24$1.7M

Where leavers went

Top counties by households leaving Iowa County, 2022–2023 (IRS).

ToHouseholds (tax returns)Their income (AGI)
Dane County, WI153$9.8M
Grant County, WI85$4.4M
Lafayette County, WI40$2.4M
Sauk County, WI33$1.4M
Richland County, WI29$1.6M

BizyFi in Iowa County

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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.