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Market insights · South Carolina

Horry County, SC: growth, migration and housing

Horry County has 427,551 residents, up 20.9% since 2020 (+3.2% in the last year). In 2022–2023, 15,027 households moved in and 9,094 moved out (+5,933 net), bringing in a net $745.0M of income. Median household income is $66,880, the median home $287,700 and median rent $1,255 a month.

Population (2025)427,551
5-year growth+20.9%
1-year growth+3.2%
Net households moving in+5,933
Per 1,000 residents+13.9
Net income moving in+$745.0M
Median household income$66,880
Median home value$287,700
Median rent$1,255/mo
Rent as share of income23%

In South Carolina: 2nd of 46 counties for 5-year population growth · 2nd of 46 counties for net in-migration (per resident) · 13th of 46 counties for median household income · 10th of 46 counties for median home value.

Where new residents came from

Top counties by households (tax returns) moving to Horry County, 2022–2023 (IRS).

FromHouseholds (tax returns)Their income (AGI)
Georgetown County, SC531$37.4M
Suffolk County, NY320$28.2M
Brunswick County, NC255$15.2M
Mecklenburg County, NC228$19.5M
Wake County, NC182$20.4M
Ocean County, NJ180$15.1M
Charleston County, SC169$9.1M
Orange County, NY156$13.9M

Where leavers went

Top counties by households leaving Horry County, 2022–2023 (IRS).

ToHouseholds (tax returns)Their income (AGI)
Georgetown County, SC486$37.4M
Brunswick County, NC224$15.1M
Charleston County, SC223$15.3M
Mecklenburg County, NC194$11.1M
Marion County, SC174$7.4M
Richland County, SC153$5.4M
Florence County, SC145$7.2M
Greenville County, SC141$8.4M

BizyFi in Horry County

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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.