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Market insights · Michigan

Grand Traverse County, MI: growth, migration and housing

Grand Traverse County has 96,729 residents, up 1.4% since 2020 (+0.3% in the last year). In 2022–2023, 2,943 households moved in and 2,804 moved out (+139 net), bringing in a net $89.7M of income. Median household income is $81,647, the median home $339,400 and median rent $1,288 a month.

Population (2025)96,729
5-year growth+1.4%
1-year growth+0.3%
Net households moving in+139
Per 1,000 residents+1.4
Net income moving in+$89.7M
Median household income$81,647
Median home value$339,400
Median rent$1,288/mo
Rent as share of income19%

In Michigan: 37th of 83 counties for 5-year population growth · 25th of 83 counties for net in-migration (per resident) · 9th of 83 counties for median household income · 5th of 83 counties for median home value.

Where new residents came from

Top counties by households (tax returns) moving to Grand Traverse County, 2022–2023 (IRS).

FromHouseholds (tax returns)Their income (AGI)
Leelanau County, MI252$28.7M
Benzie County, MI149$7.2M
Oakland County, MI130$14.0M
Kalkaska County, MI122$5.6M
Wexford County, MI112$5.3M
Kent County, MI107$8.8M
Antrim County, MI99$6.2M
Wayne County, MI57$7.5M

Where leavers went

Top counties by households leaving Grand Traverse County, 2022–2023 (IRS).

ToHouseholds (tax returns)Their income (AGI)
Leelanau County, MI245$17.5M
Kalkaska County, MI182$9.3M
Benzie County, MI179$10.2M
Wexford County, MI165$9.0M
Kent County, MI142$8.7M
Antrim County, MI89$5.4M
Oakland County, MI83$5.9M
Manistee County, MI51$3.0M

BizyFi in Grand Traverse County

3 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse Michigan companies.

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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.