Market insights · Florida
Santa Rosa County, FL: growth, migration and housing
Santa Rosa County has 211,115 residents, up 11.7% since 2020 (+1.8% in the last year). In 2022–2023, 7,977 households moved in and 6,588 moved out (+1,389 net), bringing in a net $202.8M of income. Median household income is $91,922, the median home $329,800 and median rent $1,544 a month.
In Florida: 22nd of 67 counties for 5-year population growth · 30th of 67 counties for net in-migration (per resident) · 2nd of 67 counties for median household income · 24th of 67 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Santa Rosa County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Escambia County, FL | 1,723 | $123.8M |
| Okaloosa County, FL | 801 | $45.5M |
| San Diego County, CA | 101 | $8.9M |
| Baldwin County, AL | 79 | $5.7M |
| Nueces County, TX | 74 | $3.9M |
| Bay County, FL | 67 | $4.7M |
| Duval County, FL | 63 | $4.7M |
| Hillsborough County, FL | 53 | $3.7M |
Where leavers went
Top counties by households leaving Santa Rosa County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Escambia County, FL | 1,530 | $94.8M |
| Okaloosa County, FL | 584 | $33.1M |
| San Diego County, CA | 148 | $10.6M |
| Duval County, FL | 101 | $6.3M |
| Baldwin County, AL | 90 | $5.7M |
| Walton County, FL | 70 | $4.7M |
| Bay County, FL | 59 | $3.7M |
| Escambia County, AL | 58 | $3.1M |
BizyFi in Santa Rosa County
Fewer than 3 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse Florida companies.
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.