Market insights · Florida
Bay County, FL: growth, migration and housing
Bay County has 204,479 residents, up 17.1% since 2020 (+2.2% in the last year). In 2022–2023, 7,689 households moved in and 5,560 moved out (+2,129 net), bringing in a net $236.3M of income. Median household income is $73,533, the median home $310,500 and median rent $1,484 a month.
In Florida: 13th of 67 counties for 5-year population growth · 15th of 67 counties for net in-migration (per resident) · 23rd of 67 counties for median household income · 29th of 67 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Bay County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Walton County, FL | 275 | $27.2M |
| Okaloosa County, FL | 233 | $15.6M |
| Washington County, FL | 182 | $8.3M |
| Leon County, FL | 149 | $8.2M |
| Gulf County, FL | 110 | $5.4M |
| Escambia County, FL | 106 | $6.5M |
| Jackson County, FL | 106 | $4.8M |
| Orange County, FL | 89 | $5.2M |
Where leavers went
Top counties by households leaving Bay County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Washington County, FL | 216 | $10.8M |
| Walton County, FL | 182 | $20.5M |
| Okaloosa County, FL | 155 | $10.6M |
| Leon County, FL | 124 | $5.3M |
| Jackson County, FL | 122 | $5.7M |
| Gulf County, FL | 104 | $5.7M |
| Escambia County, FL | 94 | $4.5M |
| Hillsborough County, FL | 94 | $7.6M |
BizyFi in Bay County
Fewer than 3 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse Florida companies.
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.