Market insights · California
Santa Cruz County, CA: growth, migration and housing
Santa Cruz County has 258,852 residents, down 4.8% since 2020 (-1.0% in the last year). In 2022–2023, 5,384 households moved in and 6,553 moved out (-1,169 net), bringing in a net $1.7M of income. Median household income is $111,093, the median home $1,027,500 and median rent $2,264 a month.
In California: 53rd of 58 counties for 5-year population growth · 47th of 58 counties for net in-migration (per resident) · 11th of 58 counties for median household income · 6th of 58 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Santa Cruz County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Santa Clara County, CA | 1,029 | $194.4M |
| Monterey County, CA | 545 | $32.7M |
| Los Angeles County, CA | 285 | $16.5M |
| Alameda County, CA | 236 | $27.8M |
| San Francisco County, CA | 195 | $34.1M |
| San Mateo County, CA | 174 | $40.6M |
| San Diego County, CA | 154 | $14.1M |
| Contra Costa County, CA | 134 | $28.1M |
Where leavers went
Top counties by households leaving Santa Cruz County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Santa Clara County, CA | 869 | $94.0M |
| Monterey County, CA | 721 | $57.0M |
| Los Angeles County, CA | 288 | $19.4M |
| San Francisco County, CA | 244 | $22.7M |
| Alameda County, CA | 242 | $16.5M |
| San Diego County, CA | 220 | $15.7M |
| Sacramento County, CA | 136 | $8.6M |
| San Benito County, CA | 130 | $12.1M |
BizyFi in Santa Cruz County
4 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse California companies.
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.