Market insights · Texas
Panola County, TX: growth, migration and housing
Panola County has 23,018 residents, up 2.3% since 2020 (-0.1% in the last year). In 2022–2023, 551 households moved in and 508 moved out (+43 net), bringing in a net $2.2M of income. Median household income is $64,894, the median home $158,100 and median rent $834 a month.
In Texas: 127th of 254 counties for 5-year population growth · 104th of 245 counties for net in-migration (per resident) · 129th of 254 counties for median household income · 143rd of 250 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Panola County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Harrison County, TX | 58 | $3.1M |
| Rusk County, TX | 49 | $2.2M |
| Gregg County, TX | 43 | $1.6M |
| Shelby County, TX | 34 | $1.3M |
| Caddo Parish, LA | 25 | $2.5M |
| Smith County, TX | 23 | $1.5M |
Where leavers went
Top counties by households leaving Panola County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Gregg County, TX | 59 | $4.9M |
| Harrison County, TX | 44 | $2.8M |
| Shelby County, TX | 36 | $1.6M |
| Rusk County, TX | 31 | $1.4M |
| Smith County, TX | 28 | $1.6M |
BizyFi in Panola County
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.