Market insights · California
Santa Barbara County, CA: growth, migration and housing
Santa Barbara County has 442,065 residents, down 1.4% since 2020 (-0.2% in the last year). In 2022–2023, 7,669 households moved in and 9,790 moved out (-2,121 net), bringing in a net $59.9M of income. Median household income is $98,161, the median home $790,700 and median rent $2,131 a month.
In California: 34th of 58 counties for 5-year population growth · 50th of 58 counties for net in-migration (per resident) · 19th of 58 counties for median household income · 16th of 58 counties for median home value.
Where new residents came from
Top counties by households (tax returns) moving to Santa Barbara County, 2022–2023 (IRS).
| From | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Los Angeles County, CA | 1,018 | $178.5M |
| San Luis Obispo County, CA | 722 | $52.1M |
| Ventura County, CA | 611 | $49.3M |
| San Diego County, CA | 286 | $25.6M |
| Orange County, CA | 262 | $23.8M |
| Kern County, CA | 161 | $14.0M |
| Santa Clara County, CA | 161 | $29.4M |
| Riverside County, CA | 158 | $11.0M |
Where leavers went
Top counties by households leaving Santa Barbara County, 2022–2023 (IRS).
| To | Households (tax returns) | Their income (AGI) |
|---|---|---|
| Los Angeles County, CA | 990 | $85.6M |
| Ventura County, CA | 875 | $70.7M |
| San Luis Obispo County, CA | 840 | $76.7M |
| San Diego County, CA | 478 | $36.4M |
| Orange County, CA | 284 | $35.4M |
| Santa Clara County, CA | 201 | $20.0M |
| Maricopa County, AZ | 192 | $17.6M |
| Kern County, CA | 180 | $9.4M |
BizyFi in Santa Barbara County
8 companies in the BizyFi directory are based here. Search them on the company map (company names with a free account), or browse California companies.
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Sources: U.S. Census Bureau population estimates (vintage 2025), American Community Survey 5-year (2024), and IRS Statistics of Income county-to-county migration data (2022–2023). Migration counts are tax returns (roughly households) moving between U.S. counties; the IRS suppresses very small flows. Growth rates, per-1,000 figures, rent share and state ranks are BizyFi calculations. Data updated 2026-10-17. This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.